Timothy Francis V.

I’m no good at what you do. It's your thing, not mine. You're the expert. Of course, I could try and do it and perhaps make a decent fist of it. But I'd be hamming it at some point. This is probably what happens when you try to write copy that converts your target audience too. You can put some words together, sure. I mean, who knows you and your business better? So that means you've sat for hours researching who your ideal customer is, what makes them tick, and - more importantly - the words they use to describe the problem you solve. You've cast aside your perception of your business and audience and objectified them...I mean completely objectively. You've then turned those words into copy that hits them where it hurts, and the really good stuff will engage the rest of your target audience. Then you test it, chew it up, spit it out, try again. And again. If that's the case, then you don't need me. You're already a copywriter.